Systematization of online marketing research methods

The article presents a theoretical overview of marketing research methods that have been systematized into three groups: the first group reflects the possibilities of conducting qualitative research based on online communications using classical methods; the second group focuses on conducting qualitative research through a detailed study of the natural behavior of consumers in online spaces; the third group of marketing research methods based on based on cognitive approaches to consumer behavior research. In each group, the methods are highlighted and their brief description is given.