System paradigm and management of marketing in the sport industry

The problem of management of marketing in the sport industry taking into account change of the external calls to our country caused both by the political (subjective) reasons in the form of sanctions, and objective caused by change of state of the economy and transition to the market relations is considered. All these factors cause the necessity of improvement of the methodological device of the analysis of situations and adoption of innovative management decisions. In relation to the solution of tasks of management of sports marketing its basic postulates are considered and the marketing concept allowing considering natural-science laws of the system theory is created.