The systemic approach to forming a corporate image to strengthen the competitive position of the organization
Автор: Satarova Yu.V.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 3-3 (66), 2022 года.
Бесплатный доступ
Currently, hundreds of companies are being created that produce similar products, but only a few do not lose their positions in the market for a long time. This is a consequence of a successfully created image. Therefore, the use of a system approach to form a positive image as a system created to achieve a specific goal is quite reasonable. Its main elements are defined: corporate culture; branding and advertising. Their implementation in the activities of the organization will increase its profitability and make it recognizable in the market.
Image, system approach, goal, system model, elements
Короткий адрес: https://sciup.org/170193229
IDR: 170193229