The systemic approach to forming a corporate image to strengthen the competitive position of the organization

Currently, hundreds of companies are being created that produce similar products, but only a few do not lose their positions in the market for a long time. This is a consequence of a successfully created image. Therefore, the use of a system approach to form a positive image as a system created to achieve a specific goal is quite reasonable. Its main elements are defined: corporate culture; branding and advertising. Their implementation in the activities of the organization will increase its profitability and make it recognizable in the market.