Practice and Challenges of Vivo's Global Strategy: The Dual Logic of Regional Market Strategy and Technological Innovation

This article delves into the practices and challenges of Vivo's global strategy, focusing on the dual logic of regional market strategy and technological innovation. By analyzing Vivo's market penetration strategies in Southeast Asia, India, Europe, and Brazil, as well as its long-term technological initiatives in imaging and design innovation and application ecosystem localization, the article reveals how Vivo builds differentiated competitiveness through tailored regional strategies and continuous technological innovation. The article also discusses Vivo's risk management strategies in the face of geopolitical challenges and new market expansion, as well as its brand elevation pathways. The research demonstrates that Vivo's global practices validate the dual logic of a "global technology foundation + flexible regional adaptation," and the key to its sustainable growth lies in balancing technological breakthroughs in premium markets with political risks in emerging markets.