Situational analysis as a management tool

Автор: Dovgan S.V., Kulikova V.V.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 10-1 (56), 2019 года.

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The paper considers the main provisions of the theoretical foundations of situational analysis methods. As an example, SWOT - and PEST-analyzes of the Nakhodka Shipyard PJSC enterprise were carried out / The analyzed SWOT analysis is used both as a whole for the organization’s activities and for individual services (goods), market segments, a specific territory (areas), etc. PEST-analysis allows value the same socio-economic status and change the position of the enterprise. A brief description of the activities of this enterprise.

Swot - анализ, pest анализ, situational analysis, swot-analysis, pest-analysis, external environment, internal environment, environmental factors, diversification

Короткий адрес: https://sciup.org/170181190

IDR: 170181190   |   DOI: 10.24411/2411-0450-2019-11222

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