Scandal as a way for film promotion

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The article reflects the topic of public relations and their tools in the media space, in particular the role of a specially created scandal in the post-production of the film. The authors reveal the scandal to promote cinema products, evaluate its effectiveness as a PR tool using the example of post-production of three Russian films and, based on the data obtained, conclude that this promotion method is advisable.

Pr

Короткий адрес: https://sciup.org/170189231

IDR: 170189231   |   DOI: 10.24412/2500-1000-2021-8-2-5-8

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