SMM as a element of enterprise development strategy
Автор: Umanskaya M.V., Petrov S.V.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 6-2 (21), 2018 года.
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In this article, the application of social media as an element of enterprise development strategy is considered. The goals and objectives of SMM promotion, the specific features of promotion in social media, as well as the criteria for evaluating the effectiveness of promotion with the help of SMM are considered.
Social networks, loyalty, brand, involvement
Короткий адрес: https://sciup.org/170185302
IDR: 170185302
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