Semantic transformation of individual consciousness under the influence of internet blogs

The article gives an analysis of the experiment conducted by the semantic differential, followed by a factor analysis of the data. The purpose of the experiment was to confirm the hypothesis of suggestive features of Internet blogs. Based on the analysis of the experimental results, the author concludes that the heterogeneous components of an Internet blog are able to transform the conceptual system of the recipient and, therefore, influence the perception of the proposed facility.