Reducing the efficiency of TV advertisement

Автор: Kaporikova E.J., Min A.V.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 4 (32), 2019 года.

Бесплатный доступ

The article researches the evaluation of the effectiveness of TV advertising, provides various points of view regarding the evaluation of the effectiveness of TV advertising, analyzes the reasons that may reduce the effectiveness of TV advertising.

Advertising, efficiency, television, product placement, internet

Короткий адрес: https://sciup.org/140286231

IDR: 140286231

Статья научная