Events as tourism development factor in bashkortostan

Автор: Kotova Tatiana P., Shaigardanova Veronika Yu.

Журнал: Сервис в России и за рубежом @service-rusjournal

Рубрика: Маркетинг услуг и территорий

Статья в выпуске: 5 (97), 2021 года.

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The article examines the impact of international and All-Russian events on the development of various types of tourism, tourist infrastructure, strengthening and expanding business and cultural ties of Bashkortostan. The Republic of Bashkortostan has unique tourist resources, dynamically developing infrastructure of sanatoriums, rest homes and camp sites and, thanks to significant political, economic and cultural events, is turning into one of the leading centers of business, event, health and ecological tourism. The capital of Bashkortostan, Ufa, is becoming a platform for international forums that contribute to strengthening business ties and integration processes. In the rating of the event potential of the Russian regions, Bashkortostan took 5th place in 2020, despite the restrictions associated with the spread of coronavirus infection, it did not stop its business activity in organizing international events. After the cancellation of public events in the context of the pandemic in April 2020 in Ufa, in a new online format for such events, the first international forum "The World after coronavirus: a view from the heart of Eurasia" was held. In December 2020, the International Business Week began in Ufa in a mixed online and offline format. In July 2021, representatives of 37 countries arrived at the VI World Folklore CIOFF®. Despite the pandemic, domestic tourism is also developing successfully in the republic. During the summer of 2020, Bashkortostan was visited by about 2 million tourists, which is three times more than usual. Such events strengthen communication links, activate business processes, expand international relations and cultural space, enrich the spiritual potential of the individual and society.


International events, event tourism, business forums, vi world folklore contest

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IDR: 140261927   |   DOI: 10.24412/1995-042X-2021-5-86-95

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