Event marketing as a brand promotion tool: current trends in the development of the sector

We have considered the specifics of event marketing and its role in the brand promotion strategy. It tells about the development of the industry during the COVID-19 epidemic, state support measures and their role in the survival of the sector. We reviewed the changes in the sphere in connection with adaptation to the new market conditions that have developed after the lifting of restrictions. It is analyzed the role of innovations in the development of the event services market.