Event marketing as a tool of product promotion and image making

The article defines the specific features of the event marketing, the tools of which allow you to achieve two goals concurrently: sales promotion and image making. The event marketing, as a rule, is usually applied for the pulse demand goods with youth positioning. The paper presents the basic rules of event organization, which can be "branded" concerts, festivals, exhibitions, presentations and so on. The author emphasizes the unobtrusive nature of the analyzed instrument leading to its high effectiveness.