Event marketing in the regional market of educational services of universities

The article analyzes the role and importance of event marketing for the promotion of educational services of regional universities. The necessity of a systematic approach to the conduct of events by universities is substantiated, the methodology of working with the event is presented, as well as the principles of effectiveness in terms of emotional involvement. An assessment of the effectiveness of the event, which uses the tools of the impression economy, is given, as well as statistics on the most favorable conditions and periods of university events to attract applicants.