Social capital of clusters in the function of raising competitiveness of small and medium sized enterprises
Автор: Mitrović Vladimir, Dević Željko, Mitrović Ivana
Журнал: Ekonomski signali @esignali
Статья в выпуске: 2 vol.16, 2021 года.
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Social capital represents collective or individual value gained from connectedness in certain groups or networks. Custer is a system of connected enterprises and institutions that provide synergetic effect with their actions. Accordingly, one of very popular ways of organizing and strengthening the role of small and medium-sized enterprises is their connecting into clusters and building competitive advantage on that basis. Nowadays numerous organisations are trying to change their relationship towards social capital and divert a significant portion of their activities towards its quality management. The aim of this paper is to perceive social processes in the Serbian clusters and point out how the access to a cluster means entering a specific network of relations that can contain rich social capital. In that sense, the significance of the recognition of social capital in the clusters by small and medium-sized enterprises will be highlighted, since the relations of formal and informal connections in the networks have a strategic value for the improvement of SMEs, that are otherwise unable to make faster economic progress due to limited resources.
Social capital, cluster, interorganizational connectedness, networks, norms, trust, competitiveness
Короткий адрес: https://sciup.org/170204049
IDR: 170204049 | DOI: 10.5937/ekonsig2102039M
Socijalni kapital klastera u funkciji podizanja konkurentnosti malih i srednjih preduzeća
Socijalni kapital predstavlja kolektivnu ili individualnu vrednost dobijenu iz povezanosti u određenim grupama ili mrežama. Klasteri su sistem povezanih preduzeća i institucija koje zajedničkim delovanjem obezbeđuju sinergetski efekat. Shodno tome, jedan od vrlo popularnih načina organizovanja i jačanja uloge malih i srednjih preduzeća jeste njihovo povezivanje u klastere i građenje konkurentske prednosti ekonomije na toj osnovi. Danas brojne organizacije sve izraženije nastoje da izmene svoj odnos prema socijalnom kapitalu i usmere značajan deo aktivnosti prema njegovom kvalitetnom upravljanju. Cilj ovog rada je da se sagledaju socijalni procesi u klasterima Srbije i ukaže kako pristupanje klasteru znači ulazak u specifičnu mrežu odnosa koja u sebi može da krije bogat socijalni kapital. U tom smislu, biće ukazano na značaj prepoznavanja socijalnog kapitala u klasterima od strane malih i srednjjih preduzeća s obzirom da odnosi neformalnih i formalnih veza u mrežama imaju stratešku važnost za unapređenje performansi MSP, koje zbog ograničenih resursa nisu u mogućnosti da bez ovih mreža brže tržišno napreduju.
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