Social media marketing as an innovative format of banking marketing. Analysis of bank-leaders on quality of promotion and level of customer service in social networks

This article is devoted to the problem of the development of Russian banks in Social Media as an additional channel for PR and attracting new customers. Currently, most Russian banks underestimate the possibilities of Social Media. This article also analyzes the quality of service and promotion between the leading banks in social networks. The paper considers the possibility of using social networks to increase the level of customer loyalty and the growth of the bank's competitive position in the financial market.