Socialization of personality in the digital economy

This article examines the problems of adaptation of an individual to the conditions of his functioning in the coming era of the digital economy. Special attention is paid to the risks and challenges in terms of social determination of a person due to the impact on him of fundamentally new qualitative paradigms of existence. The article is intended for the attention of not only specialists in the field of economics and sociology, but also - psychology, jurisprudence, marketing.