Human resource for external informational influence targeted on Crimean and Sevastopol social media

The article presents the results of an applied research that solves the problem of studying the content and socio-demographic characteristics of the social media profiles of users involved in information flows of external origin, targeted to the Crimean and Sevastopol social media audiences. The authors examine the value profiles of accounts whose owners are associated with information aggression carried out with the aim of deconsolidating Russian society and reducing the legitimacy of public authorities. Cognitive mapping of the content of the selected digital community accounts allowed us to carry out a structural analysis of contextual, discursive characteristics of profiles - case studies, the ratio of gender and age groups of authors of these accounts, the degree of openness of content and its viral potential. On the results of the study, the authors conclude about the prevalence of critics of the current Russian government among the value profiles of the studied part of the socio-media audience with a wide coverage of the socio-media impact. The problem of the need for the formation of a culture of conventional political participation among young people, as well as a way to overcome the negative effects of deconsolidating mobilization, in which Russian users with great opportunities for informational impact, are substantiated.