Social identity and trust in the context of preference of digital economy products: theoretical review

The relevance of the topic of this study is determined by modern trends in the development of society, which is characterized by an increase in consumption, in particular, individual consumption. The main goal of the research was to study the relationship between indicators of civic identity, as one of the components of social identity, and consumer preferences. A positive civic identity is based on trust, which also has a significant role in consumer preferences. The novelty of this study is due to the disclosure of the problem of consumer preferences in terms of consumer civic identity and interpersonal trust. The article presents a brief theoretical review of sources on the research problem.