Social business responsibility as an effective tool for innovative risk management
Автор: Nazarov M.A., Plaksina I.A.
Журнал: Креативная экономика и социальные инновации @cesi-journal
Рубрика: Креативная экономика как управление изменениями
Статья в выпуске: 1 (1), 2011 года.
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The article describes the essence of the social business responsibility concept as an effective tool for innovative risk management. The relationship between social responsibility and innovative activity is identified. The author's definition of innovative risk is given. Key ways of social business responsibility, that reduce the innovative risk factors and increase the combined opportunities, are presented. Complex approach to innovative risk management is proposed.
Innovations, risk, management, business, responsibility
Короткий адрес: https://sciup.org/14238888
IDR: 14238888
