Social responsibility of modern enterprises and effective tools of its social positioning

The emergence of a socially-oriented economy involves the formation of effective mechanisms for the interaction of society, business and government, one of which is corporate social responsibility. Based on the analysis of various methodological approaches to its research, the essence of the concept of social responsibility of business is revealed. The article shows that the positioning of the social responsibility of an enterprise is a set of measures to shape the company's position, declaring social responsibility as the key principle of its activities. In developing the methodological foundations of the study, the author relied on publications by famous scientists, methods of logical analysis and synthesis, generalizations, methods of statistical and sociological research: a questionnaire survey, expert assessments, a documentary analysis. The article presents the results of the analysis of the conceptual approaches of various scientists to the study of the social responsibility of an enterprise, including foreign and domestic researchers: Adides I., Drucker P., Porter M., Asaul A.N., Blagov Yu.E., Goncharov S.F. , Krichevsky N.A., Nikitina L.M., Korsakova M.I. and others. We used the method of determining priorities in the field of socially responsible activities at each stage of the enterprise life cycle.