Social advertising as a tool of state influence on public consciousness

We have all known for a long time that advertising has become an integral part of our lives. At the moment, marketing has created many different tools for more effective advertising. Advertising surrounds us literally everywhere. Each person, when choosing a particular product or service, subconsciously strives to belong or unconsciously already belongs to a certain stratum of society, as such aspects as status, prestige, material and immaterial privileges or their absence manifest themselves. People by their nature do something only to satisfy their needs. Accordingly, advertising is the information that is aimed at the purchase of goods or services by interested parties in order to help people meet their needs. It's no secret that needs can be not only material, but also immaterial. The intangible needs of people are closed by a call to some action through social advertising. The article describes the role of social advertising in the activities of state power, namely, what methods and methods the state power contributes to improving the effectiveness of social advertising. Due to the effective use of social advertising by state bodies, all the various changes in society occur, which can contribute not only to changes in the relations between the population and society as a whole, but also in the relations of the population directly with state structures. As a result, the goals and methods of the government's influence on the population through the use of social advertising are presented.