Social advertising in Russia: assessing the effectiveness at the current stage of globalization

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The article analyses the effectiveness of public service announcements in contemporary Russian society in the context of rising spiritual and moral risks under the influence of internal and external factors of social development of modern Russia as well as considers development of measures to improve the promotional effectiveness of social and advertising activity as the factor of growth of spiritual and moral potential under modern conditions of advertising market development.

Social advertising, globalization, social risks, spiritual security, russian society

Короткий адрес: https://sciup.org/14949258

IDR: 14949258

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