Social advertisement: technologies of researching, problems, ways of improvement
Автор: Grebenshchikova A.S.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 8 (12), 2017 года.
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This article contains information about the problems of social advertising effectiveness in modern Russian reality and moreover some recommendations about improving it.
Social problem, behavior change, donation, creative social advertising, shock social advertising, banal (reminiscent) social advertising, volunteerism
Короткий адрес: https://sciup.org/140279485
IDR: 140279485
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