Socio-dcmographic aspects of spreading innovations

The article considers three stages of spreading innovations within society, showing in particular the advance of cellular communication and other innovations at the consumer market in Russia and China. At the first stage, among the consumers of a new product are mainly rich men wishing to demonstrate their social status. At the second stage - working people irrespective of their sex. And at the third stage the innovation becomes widespread among all population strata and ceases to be indicator of status differences.