The socio-economic functions of visualizing objects and phenomena in new realities of everyday consumption

In the context of the new economy, with its new challenges, the study of the daily reality of an individual and his needs as an essential component of socio-economic relations is relevant. Everyday life and the process of consumption in it become a significant factor and characteristic of the reproduction of human capital. We can agree with the opinion that everyday life is a real laboratory of human destiny. The purpose of this study is to justify that for everyday life of a modern man visualization of objects of everyday use becomes an obligatory element of the integrity of human existence, as well as an integral part of socio-economic practice, everyday reality. Such a research reveals the most important functions of visualization of objects and phenomena, the implementation of which allows to make a new impetus in the lifestyle of a person living during the fourth industrial revolution.