Socio-economic phenomenon knowledge and a team of creativity in the creative economy

The article analyzes the phenomenon of knowledge and its socio-economic essence. In article discusses the importance of the organization of team building and team creativity in the activities of innovative companies. New economic conditions are characterized by dynamic development of the creative economy, presented the main features of the economic behavior of the individual as actor of business undertaking. The knowledge becomes creative force in managing the change and enterprising strategy.