Social and ethical marketing as a tool for implementation of corporate social responsibility
Автор: Sherpaeva M.O., Kumykova K.R.
Журнал: Мировая наука @science-j
Рубрика: Основной раздел
Статья в выпуске: 12 (21), 2018 года.
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The article considers the social and ethical marketing necessary for the implementation of corporate social responsibility, defines the principles that determine the social orientation of marketing.
Marketing, responsibility, organization
Короткий адрес: https://sciup.org/140263317
IDR: 140263317
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