University marketing service' social and logistic studies

This article presents a concept of social and logistic research which helps universities form a clear picture of results and evaluation of perspectives of their teaching activities. The concept is illustrated with the description of methods and results of similar research conducted at BSTU named after V. G. Shukhov and other universities. The thing is that in the modern market context when there is no clear state policy on training specialists for volatile economy universities have to be independent in terms of marketing solving the double task: on the one hand providing labor market needs in relevant specialists and on the other hand maintaining their traditional specialization and relative financial independence. One of the ways of solving this problem is the creation of special social and marketing service at the university that is aimed at conducting mutually agreed policy at the educational services market (pre university social marketing), in the educational activities organization (internal university social marketing) and at the labor market (post university social marketing). An important form of these service activities is the conducting of social and logistic research into territorial, social, academic, professional, branch and other types of student motilities among those entering this particular university, mastering necessary competencies there and seeking employment after graduating from it. The article presents results of research on student territorial mobility and recommendations on its organization, as well as structure (topology) of migration routes and their indicators. The authors make suggestions concerning possible results and opportunities in terms of research into other types of mobilities. It looks as if suggested technology transfer from economic to social sphere aimed at control and analysis of different student mobility types allows universities for conducting more realistic and effective marketing policy. Conducted evaluation of relevant anthro-streams indicators can serve as a guideline for social and marketing structures of other universities and suggested technology can form the basis of monitoring anthro-streams and predicting their scope for the nearest future.