Socially oriented business communities in the virtual social networks

The purpose of the study is to consider socially oriented business communities in virtual social networks, in particular, the virtual social network “VKontakte”. Automated collection of open data with various characteristics of virtual business communities was carried out using services for business promotion. The advantages of virtual social networks for business development are described. Based on the results of a comparative analysis with online communities of classic business were identified peculiarities which are typical of the structure of socially oriented business communities. The concept of a “socially oriented business community” is articulated. The data of the members of the “Social Entrepreneurship” community was parsed in the virtual social network “VKontakte”. Further, the method of identification of friendship ties revealed the relationships of the participants, which made it possible to identify the main communication nodes and visualize the sociogram. It was revealed that there is a whole initiative group of independent users who unite people under the aegis of social social entrepreneurship, and who are more likely to be in direct interaction with each other.