Social-psychological types of studying youth which are being formed by advertisement (based on data of Republic of Buryatia)

There were defined three basically social-psychological types of studying youth. It was made by analysis of main factors of socialization and their liability to advertisement impact. The main factors of socialization and its liability to advertisement impact define three social-psychological types of studying youth. The first type is advertophilies, which are the most liable to advertisement. The second type is skeptics; this segment of youth has a neutral attitude to advertisement. The third type is advertophobies, which are negatively treats to advertisement and even try to avoid advertisement impact. The first type of studying youth is a majority in social structure in Republic of Buryatia. It means approving development a customer-minded social value system.