Social and psychological mechanisms of fashion in the spread of internet risks among adolescents

The article analyses the Internet risks and their impact on the socialization of adolescents. On the example of the risks of involving schoolchildren in destructive groups in social networks, an attempt is made to analyze the effect of Internet risks from the standpoint of socialand psychological mechanisms of fashion. The paper reveals the importance of fashion as a regulator of behavior among adolescents, including the behavior of the Internet user, the most significant motives for following the fashion, the attitude of adolescents to various fashion objects, including objects carrying Internet risks. The results obtained made it possible to record trends of the significant influence of fashion on socialization, while participation in groups created in social networks is one of the leading fashion objects. As the motive forces of the groups' attractiveness, the organizers use the values of modernity, demonstrativeness and play that are most significant for adolescents...