Social networks as a marketing tool using the example of the VKontakte group of the Moskovsky basketball club

The article examines the practice of promoting an amateur basketball club - BC «Moskovsky» - on social networks. Ways of communication with fans through social networks are considered. The advantages and features of sports marketing are highlighted, as well as the role of social networks in attracting the target audience. Recommendations are offered to increase interest and attract new audiences to the club’s work on social networks. They will help the club reach even higher positions in promoting its brand on social networks and become a model and example for other amateur sports teams.