Social networks as a sales tool for e-business

The article examines the role of social networks as powerful tools for promoting goods and services. The advantages of using social media to expand audience reach, create a positive image, and strengthen customer relationships are described. The key characteristics of various social networks and their effectiveness for various marketing tasks are analyzed. Special attention is paid to the selection of content, interaction with the audience, the use of chatbots and the analysis of the effectiveness of promotion.