Social networks as a tool of promotion and analytics for business development in Russia

The article conducted a study on the essence of using social network analytics for business. The main ways and means of implementing analytics tools are defined. The main services that simplify the processes of analyzing companies' data on the web space are considered, and recommendations for use are given, taking into account the specifics of each of them. According to the results of the study, the key mechanisms of social networks that companies can use in their activities in practice have been identified.