Social networks as a modern tool for business promotion

Promotion in social networks is one of the most effective methods of business promotion in the modern world. In this article we have analyzed global trends in the development of social networks, identified the importance of using this tool for business. The article formulated the main principles that are recommended for companies to use when working with social networks. We also analyzed the main trends in advertising through social networks. We shared our own practical cases, as well as cases of Russian marketers, which clearly demonstrate the success of using social networks for business, as well as on the basis of personal experience we collected the best practices and tools for promotion in the network. The article forms and structures the tools and methods used by businesses.