Social networks in the promotion of fashion brands

With the development of social media platforms, the fashion industry is going through a period of significant transformations. This study analyzes the evolution of marketing strategies and ways of interacting with the audience of fashion brands in the context of social networks. Special attention is paid to creating a memorable brand concept and image, which are necessary to attract attention in the face of fierce competition and the impact of social media. The role of these platforms as a key tool for brand image formation and establishing an emotional connection with consumers is emphasized.