Social marketing in higher education: congress and exhibition activities

The research is devoted to the analysis of the state and prospects of development of congress and exhibition activity in the sphere of higher education. Special attention is paid to the study of the role and place of congress and exhibition activity in the system of higher education. The study revealed a number of problems and factors that significantly hinder further progress in the development of congress and exhibition activities. In this regard, the study has developed a number of practical recommendations covering key aspects of this area.