Socio-cultural factors in the formation of educational potential of the regions of North Caucasus

The purpose of the study is to identify motives, value and behavioral attitudes, and preferences that have an impact on the development of the educational potential of the population of the North Caucasus. The main problems of accessibility and quality in obtaining education at different stages of its formation are identified, and the influence of the family’s economic, social and cultural resources on educational trajectories is assessed. A study of the educational components of human potential in the system of sociodemographic, economic and labor behavior of the population was carried out in the southern national regions of Russia through an online survey «Identifying the characteristics of the sociodemographic, economic and labor behavior of the population». An analysis of the influence of motives, value and behavioral attitudes, preferences in the formation and development of the educational potential of the population of the southern regions of Russia is provided. It is shown that sociocultural factors have a decisive influence on the educational trajectories of families. The results of this survey revealed a clear redesignation, reformulation by today’s public opinion of the hierarchy of motivations for higher education. Taking into account the results obtained during the survey, directions for the development of the region’s educational potential were formulated, aimed at improving the quality and practical value of educational programs and developing priority areas of training. It is concluded that to improve the education system, an integrated approach is needed, affecting all levels - from school to higher and additional education. The key aspects of the formation of programs for the development of educational potential are the practice-oriented nature of training, the availability of quality education for all categories of the population, taking into account ethnocultural diversity and focus on areas of personnel training that are priority areas for the development of the region.