Social and cultural code and advertising messages in Russian society
Автор: Bocharova Ekaterina Vasilievna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Социологические науки
Статья в выпуске: 1, 2012 года.
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Advertising as a main part of everyday life of Russian society is studying in different spheres of scientific knowledge. Otherwise there is no scientific research in which the social and cultural cod and the advertising messages in Russian society were the object of analysis. It is this circumstance defines the problem field of article, the aim of which is to define the compliance of advertising messages and Russian social and cultural cod.
Advertising, advertising message, advertising message in russian society, values, western advertising, effective advertising, social and cultural cod, russian social and cultural cod
Короткий адрес: https://sciup.org/14933771
IDR: 14933771
