Sociolinguistic aspect of mass media texts (based on Russian and English advertising texts)

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The analysis of the advertising material allows the author to state that a significant typological trait of the advertising discourse is the reflection of objective changes in development of language and society which are shown at all levels of a language structure.

Advertising discourse, social phenomenon, paradigm of the human relations, development of language and society, way of life

Короткий адрес: https://sciup.org/147218697

IDR: 147218697

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