Sociological analysis of the idea of the goals and quality of education of students of a non-state university

The article deals with the problem of leveling the reputational damage caused to private universities by negative public stereotypes. According to the author, the work of an educational institution to create a positive image of the organization should be based on monitoring customer satisfaction with the services provided by the University. The method of identifying student's satisfaction with the learning process at a commercial university was tested. It is revealed that the motivation for learning of the majority of respondents is based on the desire for personal and professional development. The main difficulties faced by students in the learning process are highlighted. The level of satisfaction of respondents with various components of the educational process is analyzed.