Contents and directions of market researches in educational institutions
Автор: Ksendzova Galina Fedorovna
Журнал: Историческая и социально-образовательная мысль @hist-edu
Рубрика: Педагогика и методика преподавания
Статья в выпуске: 5 (15), 2012 года.
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The article presents the contents and the directions of market researches in educational institutions. The marketing strategies used in higher educational institutions are considered. The carried-out market research has allowed to create the program of educational institution taking into account the specific features of consumer behaviour in the market for educational services.
Market research, marketing program of educational institution, market of educational services
Короткий адрес: https://sciup.org/14949568
IDR: 14949568
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