Content of the company 's marketing strategy
Автор: Turina P.R.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 2 (69), 2020 года.
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The article considers the content of the marketing strategy and its role in the company's activities, considers the views of various scientists on the concept of "marketing strategy" and summarizes the main features of this concept.
Marketing, marketing strategy, strategic marketing
Короткий адрес: https://sciup.org/140247802
IDR: 140247802
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