The object substance individualized by commercial designation

Commercial designation as one of the means of individualization is not well examined; that is why a single method to determine its essence doesn’t exist. In law the term commercial designation was established by the 4th part of the Civil code of the Russian Federation, it provided for commercial designation of an enterprise. This method unfoundedly narrows the applicability of commercial designation and it doesn’t correspond to business environment, hence the term commercial designation has to be widened. One can make a conclusion, that the model of business organization is the object, which is individualized by commercial designation; this model is formed by a certain property complex or several property complexes. The model is regarded as the organization of business which may be reproduced by an analogue property complex. Property complex means the property minimum, including property rights, intellectual deliverables (not including means of individualization) which are required for carrying out business. At that, a property complex may also be the object of commercial designation but only if it is the result of business organized according to a certain model and the object of further realization, i.e. assignment for use on a paid-for-basis or alienation. According to the research commercial designation is defined as a designation known on a definite territory, which individualizes a business model, based on a certain property complex, and the property complex itself if is regarded as business results and the object which is subject to assignment and alienation.