Meaningful content structure of international marketing terminology neologisms in English and Russian languages

This paper is devoted to the research of modern features of marketing vocabulary usage in English. The article presents an analysis of English-language terms used in marketing vocabulary. Marketing dictionaries and terms were used as research material and marketing websites were analyzed. an objective was set to record the English-language terminological field describing modern frequently used marketing vocabulary and its relation to the Russian language. The objective of this paper is to describe modern Russian terminology originating from English that has been introduced into marketing vocabulary. The study presents the results of the analysis of modern vocabulary related to the terminological system «international marketing», as well as a detailed analysis of each term.