Comparison of approaches to evaluating investment in projects and companies

In the article the essence of project activities comparing to regular work of a company is regarded. Methodological problems of two approaches to evaluating investment are analyzed: by means of financial analysis of the operative company’s periodical accounting and by methods of analyzing cash flows during the whole period of investment project life. Theoretical fundamentals of principle differences between these two approaches are given. Terms of applying appropriate methods are determined and differentiated.