Willingness for self presentation of public relations experts-to-be

The article analyzes the problem of willingness for self presentation as communicative function realization of Public Relations experts-to-be. The goal of presentation is being defined - to convince the audience to act in the necessary direction, to persuade people to react to the message as it is required. The pedagogical pattern is elaborated along with the complex of conditions necessary for the formation of willingness for self presentation.