State and prospects of television advertising market de¬velopment in Russia

The article discusses the financial results of the TV channels included in the first and second multiplexes of digital television in Russia. The state of the advertising market after the 2018 FIFA world Cup is assessed. The data on the volume of television advertising in Russia in the period 2010–2018 are analyzed, data on the new method of counting advertising funds are presented. With this in mind, the article evaluates the future prospects for the development of television and Internet advertising. The conclusion is formulated that, despite the difficult economic and political situation and technological progress in the country and the world, television is still the most effective advertising medium.