Cooperation with influencers as a modern way of hotel product promotion

The article discusses the use of collaboration with Influencers as a modern way to promote a hotel product. In the context of digital marketing, social media is becoming an ideal platform for attracting the target audience. Hotel companies are actively creating their profiles in popular social networks. However, in addition to organic promotion, it is important to utilize tools and partner with influencers who are opinion leaders and have large audiences on social media. Their influence and the trust they express to their followers allow them to significantly influence the decisions of potential customers and the formation of trends in society. The article discusses examples of successful cooperation of hotel companies with Influencers and emphasizes the advantages of this approach to hotel product promotion.