Improvement of assortment policy (on the example IP Totsky, chain of Planet earth chain store)

In this article the analysis of assortment policy of SP Totskaya, a network of shops "planet earth" in the direction of dairy products is presented. The essence of the concept "assortment" and "assortment policy"is defined. Recommendations on improvement of assortment policy on the example of IP Totskaya, a network of shops "planet earth" are given».